Lotus

A couple of weeks ago, Rodney Washington released his eBook “Eye On Marketing – 41 Days From Struggle And Confusion to Clarity and Profits”. I bought my copy soon after its release and I’ve now had time to read it and take it in. This eBook comes at an interesting time. The global economy is still trying to claw its way back to a healthy status, more and more people are looking to take the first steps toward a photography business while at the same time, more and more traditional avenues to a photography career, namely newspapers and magazines close down. Washington’s book encourages the reader to take action and make the positive steps that will bring success. It may involve a new way of looking at your current business, it may be venturing into areas you’d previously avoided or it may be something else entirely but by taking action, you can find success.

The book says “41 Days From Struggle And Confusion to Clarity and Profits” and the format is laid out in kind. There are 41 steps laid out with suggestions for you to follow. It doesn’t really matter what market you’re aiming for, the concepts outlined can all be adapted to suit your clientele. Each “day” concludes with an action checklist, that summarizes the things you can and should do in order to bring you that success. Unlike a lot of other how-to type guides, Eye On Marketing is heavily geared toward action and the comprehensive action steps make it easier for you to put them into practice.

In the first 7 days alone, topics covered include getting referrals, social media (Facebook/Twitter), and blogging with a couple of different days dedicated to each. These are fundamentals for building your photography business and if you haven’t already set these up adequately, now’s the time to start.

Eye On Marketing

As well as discussing things you can do, Washington talks about the things you shouldn’t do. There are a number of points throughout the text that advise you on possible things you are doing that are actually losing you clients and business. The action steps related to these issues give you ways that you can turn things around.

A lot of photographers find that the marketing side of things is where they run into problems when trying to promote their businesses. Eye On Marketing spends a few days talking about this, covering topics such as getting over the fear and reluctance of marketing to creating strategies to guide your promotional efforts. These areas in particular will be very beneficial to a lot of photographers who are already in business but are looking to expand.

As well as the content included in the eBook, there are some bonus chapters on offer as well as some audio content. The advice and tips in Eye On Marketing” will, if followed, give your photography business a boost, so pick up a copy today.

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