The cover of my winter 2011 newsletter

For a couple of years now I’ve been sending out a monthly newsletter to readers of this blog. Many photographers do the same and it’s easy for newsletters to get overlooked among the masses of email people get every day. It thus becomes a challenge to stand out and attract attention. Ultimately, the hope is that people will open mine, read it, visit my website and chooses to license a few images. The reality for most people producing such things is that most newsletters begin to look the same. There are variations of course, but within the limitations of email inboxes – and who wants to receive a multi-megabyte email – one is largely limited in what can be sent.

That dilemma is one faced by all photographers who are producing work that is going to be seen by other people. How do you stand out in that crowd? And with those questions in my mind, the new newsletter was born.

Preview of the newsletter.

Instead of producing a small monthly newsletter, I’ve moved to producing a larger, seasonal newsletter. This first one, Winter 2011, is a 19 page PDF that features a wide range of subjects. Included within are new, unpublished images, a photo essay, an interview with the CEO of Phottix, an on-assignment section that looks at some recent NGO work, reviews of an underwater casing and of David duChemin’s latest book, tearsheets and a few images from some recent corporate assignments I’ve done.

You’re encouraged to share this around with your friends and networks. If you haven’t signed up, do so with the form below so that you’ll be the first to receive future editions.