Essential Development by Sean McCormack

One of the most useful workflow tools that Lightroom users know and love are development presets. Scattered about the web are plenty that are available that range from useless to essential. Normally, the essential ones cost a fair bit, although there are a few gems to be found among the free ones. So what would you do if you knew that you could get a set of 85 presets for only $7? Sounds great, right? Better still, included in that price is a preset toolbox guide that shows the use of them. In addition, there’s also the latest eBook from Craft and Vision which runs to 125 pages.

Essential Development marks the first Craft and Vision eBook by Sean McCormack. (My Taiwan friends will probably recognize the name so to save any confusion let me tell you now that it’s a different Sean McCormack to the one you’re probably thinking of). Subtitled 20 Great Techniques for Lightroom 4, the book is just that. Inside is a guide to 20 Lightroom techniques that are useful whether you’re a complete beginner or a more experienced user. As always with these releases there are some early discounts available. For the first six days only, if you use the promotional code DEVELOP6 when you checkout, you can have Essential Development Package for just $6 OR you can use the code DEVELOP20 to get 20% off when you buy 5+ PDF eBooks from the Craft & Vision collection. These codes expire at 11:59pm (PST) October 23, 2012. Click here to view more details

Here’s a look at what you’ll find within the eBook.

Essential Development contents

I have a feeling that the opportunity to get your hands on the 85 development presets will be a key attraction for a lot of people. It’s not often you get the opportunity to get so many great presets at a price like this. Let me tell you that they are well worth the investment. They’ll save you time, they’ll open up your creativity and provide you with the building blocks to help you achieve your vision quickly. The presets include ones covering exposure, contrast, clarity, vibrance, saturation, curves, split tones, black and white plus a lot lot more. Below are a few examples of recent photos that have had one of the included presets applied.

Using the preset TB81 – Looks Modern Ancient

Using the preset TB85 – Looks Grunged.

Both of the above photographs have only had the preset applied with no other adjustments. Below is an example where I’ve applied a preset as the last step before export after already having adjustment the rest of the photo.

Using the preset TB77 Grad Tilt Shift Middle

Don’t forget that for the first six days only, if you use the promotional code DEVELOP6 when you checkout, you can have Essential Development Package for just $6 OR you can use the code DEVELOP20 to get 20% off when you buy 5+ PDF eBooks from the Craft & Vision collection. These codes expire at 11:59pm (PST) October 23, 2012. Click here to view more details