How Much Should I Charge?
Deciding on a fee for your photography is often a daunting prospect. The ins and outs of pricing, licensing, calculating usage rights and so on can be very confusing when you’re first starting out. If your local market is anything like mine, there’ll likely be an awful lot of photographers working for beer money, and an equal number of clients taking advantage of that and imposing unrealistic demands. Case in point, I recently had a request for 4 hours shooting late at night from which they wanted about 50 images on a 48 hour turnaround for web use. The fee? US$50 + cab fare. What’s stranger than the request is that there are photographers who’d jump at the chance.


