Rounding out the major announcements from the big two manufacturers is Nikon’s D300 which features a 12 megapixel CMOS sensor, 14-bit A/D conversion, EXPEED image processor, sensitivity up to ISO 6400 (with boost), the new CAM3500DX AF sensor (51 point), HDMI video output, UDMA CF support and a 3.0″ 922,000 pixel LCD monitor with Live View. No ordinary Live View either as this one supports Auto Focus in two ways; using the current ‘normal’ mirror-drop / mirror-raise but also contrast detect in the same way as a compact camera (although slower). The D300 will be available in November, at around US$1800.

Press Release

NIKON INTRODUCES THE NEW D300 PROFESSIONAL DIGITAL SLR CAMERA

MELVILLE, N.Y. (AUGUST 23, 2007) – Nikon (www.nikonusa.com) today introduced its most advanced DX-format digital SLR camera, the D300. Engineered with pro-level features and performance, the 12.3 effective megapixel D300 combines brand new technologies with advanced features inherited from Nikon’s newly announced D3 professional digital SLR camera to offer serious photographers remarkable performance combined with agility.

Similar to the D3, the D300 features Nikon’s exclusive EXPEED Image Processing System that is central to driving the speed and processing power needed for many of the camera’s new features. The D300 features a new 51-point auto focus system with Nikon’s 3D Focus Tracking feature and two new LiveView shooting modes that allow users to frame a photograph using the camera’s high-resolution LCD monitor. The D300 shares a similar Scene Recognition System as found in the D3 that promises to greatly enhance the accuracy of auto focus, auto exposure and auto white balance by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.

The D300 reacts with lightning speed, powering-up in a mere 0.13 seconds and shooting with an imperceptible 45 millisecond shutter release lag time. The D300 is capable of shooting at a rapid six frames per second and can go as fast as eight frames per second when using the optional MB-D10 Multi-Power Battery Pack. In continuous bursts, the D300 can shoot up to 100 shots* at full 12.3 megapixel resolution.

“Nikon’s D200 digital SLR camera has been a runaway success for us because it embodies everything that performance-conscious photographers demand. With the D300, we’ve raised the bar with remarkable new features, greater resolution and speed, and even higher image quality,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “The D300 delivers an unmatched combination of quality, performance and value that’s hard for discerning photographers to resist.”

The D300 incorporates a range of innovative technologies and features that will significantly improve the accuracy, control and performance photographers can get from their equipment. Its new Scene Recognition System advances the use of Nikon’s acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before a picture is taken. This information is used to improve the accuracy of auto focus, auto exposure and auto white balance functions in the D300. For example, the camera can track moving subjects better and by identifying them, it can also automatically select focus points faster and with greater accuracy. It can also analyze highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance detection.

The D300 incorporates Nikon’s new Multi-CAM 3500DX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single area AF mode and Dynamic AF modes using groups of either nine, 21 or all 51 focus points. The system also features 3D tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon’s new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system.

Nikon’s new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D300 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple cameras that feature Picture Control System.

Taking a cue from the popularity of Nikon’s D-Lighting technology, the D300 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.

The D300’s LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera’s conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.

The D300 also employs a new self-cleaning sensor unit. Four different resonance frequencies vibrate the optical low pass filter in front of the image sensor to shake particles free and reduce the appearance of dust.
Refined Ergonomics and Usability
The D300 inherits one of Nikon’s most streamlined, functional and aesthetically pleasing layouts in a digital SLR camera, designed to enable photographers to take pictures with less fatigue, greater accuracy and comfort.

The camera’s viewfinder provides virtually 100 percent coverage so pictures can be framed accurately, while an ultra-high definition 920,000 dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. Its 170-degree wide viewing angle makes it easy to compose shots using the LCD screen in LiveView mode.

The D300 features rugged magnesium alloy construction and the camera’s shutter mechanism is tested up to 150,000 cycles. The 3.0-inch LCD is strengthened with tempered glass and the D300’s rubber gaskets and seals protect vulnerable entry points from dust and moisture.
Price and Availability
The D300 will be available from Nikon Authorized Dealers beginning in November 2007 for an estimated selling price of $1,799.95**. With the introduction of the D300, Nikon’s current lineup of digital SLR cameras now includes the new D3, D2XS, D300, D200, D80, D40x and D40.

*NORMAL – LARGE image setting, using a SanDisk Extreme IV CompactFlash 1GB card
** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Imageâ„¢. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiativeâ„¢, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

Nikon have announced the new D3, their first full frame DSLR.

• A Nikon-original 12.1-megapixel FX-format (23.9 x 36mm) CMOS sensor, in concert with Nikon’s exclusive Expeed digital image processing technologies, delivers breathtakingly rich image quality and greater handling speed, while also reducing noise to unprecedented levels, even high ISOs.
• Continuous shooting at up to 9 frames-per-second at full FX resolution eliminates the image quality issues that face so many low-light sports shooters.
• The 3.0-inch Super Density 920,000-dot VGA Color Monitor with 170-degree wide-angle viewing makes possible even more critical image review.
• Nikon’s exclusive Scene Recognition System, with an enhanced 1,005-pixel 3D Color Matrix Metering II, provides even more intelligent light metering capabilities, along with smarter white balance detection and faster and more accurate AF performance.
• Nikon’s self-diagnostic shutter system, tested to 300,000 cycles, is a clear indicator of advanced engineering and durable construction.
• 2 LiveView Shooting Modes are just one of the D3’s features that support unmatched versatility.
• Available November 2007

Press Release

EIGHT YEARS AFTER CHANGING PROFESSIONAL PHOTOGRAPHY FOREVER, NIKON DOES IT AGAIN BY INTRODUCING THE D3 DIGITAL SLR

MELVILLE, N.Y. (AUGUST 23, 2007) – Eight years after Nikon’s D1 camera changed professional digital photography forever, Nikon today introduced the D3 – a new digital SLR camera that is poised to once again revolutionize photography for professionals. The 12.1 effective megapixel D3 features Nikon’s new FX-format CMOS sensor, measuring 23.9 x 36mm, which is nearly identical to the size of 35mm film. With the fastest startup time, shortest viewfinder blackout time, and shortest shutter lag of any digital SLR camera as well as the capability to shoot up to nine frames per second at full FX-format resolution, the D3 is the world’s fastest digital SLR camera in its class.*

Designed with sports photographers and photojournalists in mind, the Nikon D3 introduces an astounding list of brand new features and technologies that make it the most sophisticated and advanced Nikon digital SLR to date. In addition to the new FX-format CMOS sensor, the D3 incorporates Nikon’s new EXPEED Image Processing System that is central to the blazing speed and processing power needed for many of the D3’s new features.

Images taken with the D3 reflect exceptional overall quality, broad tonal range and depth, along with extremely low-noise throughout its normal ISO range of 200 to 6400. By setting the camera to its built-in options of Lo-1 or Hi-2, the ISO range of the camera can be expanded to the equivalent of ISO 100 or ISO 25,600 respectively, offering unmatched versatility in practically any shooting situation.

The D3 also features an entirely new 51-point auto focus system with Nikon’s 3D Focus Tracking feature and two new LiveView shooting modes that allow photographers to frame a photograph using the camera’s high-resolution LCD monitor. The D3 uses the world’s first Scene Recognition System to greatly enhance the accuracy of auto focus, auto exposure and auto white balance detection in the camera by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.

“Nikon is proud and excited to once again respond to the needs of professional photographers by introducing the D3. Nikon engineers have successfully combined ultra high-speed shooting capabilities and handling with outstanding low-noise image quality, offering professional photographers an ideal tool for a broad range of shooting disciplines,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Sports, commercial and press photographers are increasingly demanding higher ISO sensitivity, better resolution, wider dynamic range and a familiar depth-of-field in relation to picture angles. With the D3, Nikon is excited to deliver a solution that represents an ideal unification of unsurpassed image quality, high-speed operation and professional durability, without compromise. Nikon fully expects the D3 to positively affect the photographic community in a way that hasn’t been seen since the introduction of the Nikon D1.”
Nikon’s Sensor Formats: FX and DX
Nikon’s digital SLR cameras based on its DX-format sensor have been hugely successful and represent an excellent combination of high image quality, size and value. And while the DX-format has been widely accepted by professional photographers and photo enthusiasts around the world, there is an increasing demand among professionals for a digital SLR camera that features higher ISO sensitivity, wider dynamic range and offers the same relationship between picture angle and depth-of-field that were the hallmarks of the 35mm film format.

Responding to this demand, Nikon has developed the D3 as its first digital SLR camera that features the Nikon FX-format CMOS sensor to meet the real-world requirements of its professional customers. The D3 delivers full resolution 12.1 megapixel images at up to nine frames per second when used with conventional AF-Nikkor lenses. When used with DX Nikkor lenses, the D3 automatically switches to the DX-format mode that uses a cropped portion of the sensor to generate 5.1 megapixel resolution images. While in this mode, the D3 automatically masks the portion of the viewfinder that will not be photographed and enables the capability to shoot up to 11 frames per second.

Both Nikon FX and DX-formats provide their own advantages, and Nikon recognizes that both formats are necessary in order to satisfy its diverse customer demands. Based on this recognition, Nikon will strengthen its D-SLR lineup with the addition of the D3 FX-format SLR camera and a broadened assortment of Nikkor interchangeable lenses, while continuing to develop and market high-performance DX-format cameras and lenses.
The Most Intelligent Nikon Ever
The D3 introduces a range of innovative technologies and features that significantly improve the accuracy, control and performance professional photographers can get from their equipment. Nikon’s exclusive Scene Recognition System advances the use of Nikon’s acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before an image is captured. This information is also used to improve the accuracy of auto focus, auto exposure and auto white balance detection functions in the D3. For example, the camera can track moving subjects better in all directions and by identifying them it can also automatically select focus points faster and with greater accuracy. It can also analyze scene highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance.

The D3 incorporates Nikon’s new Multi-CAM 3500FX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon’s new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system.

Nikon’s new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D3 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple D3 cameras.

Taking a cue from the popularity of Nikon’s D-Lighting technology, the D3 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.

The D3’s LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera’s conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.
The Fastest Camera in its Class
The D3 has the fastest reaction times of any camera in its class. Its shutter release time lag is only 37 milliseconds, and its start-up time is approximately 0.12 seconds. It is capable of continuously shooting approximately nine frames per second in full resolution with FX-format, up to 64 consecutive frames in JPEG, Normal compression. For NEF (RAW) files, the D3 can shoot up to 20 or up to 17 consecutive frames depending on whether it is set to 12-bit or 14-bit images. When using a DX-format lens, the camera automatically switches to DX-format mode, adjusting the resolution of the camera to 5.1 megapixels. In the DX-format mode, photographers also have the opportunity to increase the speed at which the camera can take pictures by limiting the auto exposure and going up to 10 frames per second or limiting both auto exposure and auto focus and going up to 11 frames per second.

Refined Ergonomics and Usability

The D3 reflects Nikon’s most streamlined, functional and aesthetically pleasing layout in a digital SLR camera, all designed so photographers can take pictures with less fatigue, greater accuracy and comfort.

The camera’s viewfinder provides virtually 100 percent coverage for accurate framing, while an ultra-high definition, 920,000-dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. The 170-degree wide viewing angle makes composing shots using the LCD screen in LiveView mode easy. The D3 also features a unique Virtual Horizon digital level sensor that indicates the camera’s alignment relative to the true horizon on the rear LCD screen or in the viewfinder.

The D3 also features two CompactFlash™ card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. Images can be displayed directly from the camera to a high-definition monitor using the camera’s HDMI port and an optional cable.
The D3 is designed for professional use in demanding conditions. The exterior of the D3 is crafted of magnesium alloy and the camera’s shutter mechanism is tested to 300,000-cycle releases. The 3.0-inch LCD is strengthened with tempered glass and the D3’s comprehensive array of rubber gaskets and seals protect vulnerable entry points from dust and moisture.
Price and Availability
The D3 will be available from authorized Nikon Professional Dealers beginning in November 2007 for an estimated selling price of $4,999.95**. With the introduction of the D3, Nikon’s current lineup of digital SLR cameras now includes the new D3, D2xs, D300, D200, D80, D40x and D40.

* As of August, 2007; among cameras featuring an imaging sensor similar to the size of 35mm film
** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Imageâ„¢. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiativeâ„¢, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

.

Nikon have announced the new D3, their first full frame DSLR.

• A Nikon-original 12.1-megapixel FX-format (23.9 x 36mm) CMOS sensor, in concert with Nikon’s exclusive Expeed digital image processing technologies, delivers breathtakingly rich image quality and greater handling speed, while also reducing noise to unprecedented levels, even high ISOs.
• Continuous shooting at up to 9 frames-per-second at full FX resolution eliminates the image quality issues that face so many low-light sports shooters.
• The 3.0-inch Super Density 920,000-dot VGA Color Monitor with 170-degree wide-angle viewing makes possible even more critical image review.
• Nikon’s exclusive Scene Recognition System, with an enhanced 1,005-pixel 3D Color Matrix Metering II, provides even more intelligent light metering capabilities, along with smarter white balance detection and faster and more accurate AF performance.
• Nikon’s self-diagnostic shutter system, tested to 300,000 cycles, is a clear indicator of advanced engineering and durable construction.
• 2 LiveView Shooting Modes are just one of the D3’s features that support unmatched versatility.
• Available November 2007

Press Release

EIGHT YEARS AFTER CHANGING PROFESSIONAL PHOTOGRAPHY FOREVER, NIKON DOES IT AGAIN BY INTRODUCING THE D3 DIGITAL SLR

MELVILLE, N.Y. (AUGUST 23, 2007) – Eight years after Nikon’s D1 camera changed professional digital photography forever, Nikon today introduced the D3 – a new digital SLR camera that is poised to once again revolutionize photography for professionals. The 12.1 effective megapixel D3 features Nikon’s new FX-format CMOS sensor, measuring 23.9 x 36mm, which is nearly identical to the size of 35mm film. With the fastest startup time, shortest viewfinder blackout time, and shortest shutter lag of any digital SLR camera as well as the capability to shoot up to nine frames per second at full FX-format resolution, the D3 is the world’s fastest digital SLR camera in its class.*

Designed with sports photographers and photojournalists in mind, the Nikon D3 introduces an astounding list of brand new features and technologies that make it the most sophisticated and advanced Nikon digital SLR to date. In addition to the new FX-format CMOS sensor, the D3 incorporates Nikon’s new EXPEED Image Processing System that is central to the blazing speed and processing power needed for many of the D3’s new features.

Images taken with the D3 reflect exceptional overall quality, broad tonal range and depth, along with extremely low-noise throughout its normal ISO range of 200 to 6400. By setting the camera to its built-in options of Lo-1 or Hi-2, the ISO range of the camera can be expanded to the equivalent of ISO 100 or ISO 25,600 respectively, offering unmatched versatility in practically any shooting situation.

The D3 also features an entirely new 51-point auto focus system with Nikon’s 3D Focus Tracking feature and two new LiveView shooting modes that allow photographers to frame a photograph using the camera’s high-resolution LCD monitor. The D3 uses the world’s first Scene Recognition System to greatly enhance the accuracy of auto focus, auto exposure and auto white balance detection in the camera by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.

“Nikon is proud and excited to once again respond to the needs of professional photographers by introducing the D3. Nikon engineers have successfully combined ultra high-speed shooting capabilities and handling with outstanding low-noise image quality, offering professional photographers an ideal tool for a broad range of shooting disciplines,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Sports, commercial and press photographers are increasingly demanding higher ISO sensitivity, better resolution, wider dynamic range and a familiar depth-of-field in relation to picture angles. With the D3, Nikon is excited to deliver a solution that represents an ideal unification of unsurpassed image quality, high-speed operation and professional durability, without compromise. Nikon fully expects the D3 to positively affect the photographic community in a way that hasn’t been seen since the introduction of the Nikon D1.”
Nikon’s Sensor Formats: FX and DX
Nikon’s digital SLR cameras based on its DX-format sensor have been hugely successful and represent an excellent combination of high image quality, size and value. And while the DX-format has been widely accepted by professional photographers and photo enthusiasts around the world, there is an increasing demand among professionals for a digital SLR camera that features higher ISO sensitivity, wider dynamic range and offers the same relationship between picture angle and depth-of-field that were the hallmarks of the 35mm film format.

Responding to this demand, Nikon has developed the D3 as its first digital SLR camera that features the Nikon FX-format CMOS sensor to meet the real-world requirements of its professional customers. The D3 delivers full resolution 12.1 megapixel images at up to nine frames per second when used with conventional AF-Nikkor lenses. When used with DX Nikkor lenses, the D3 automatically switches to the DX-format mode that uses a cropped portion of the sensor to generate 5.1 megapixel resolution images. While in this mode, the D3 automatically masks the portion of the viewfinder that will not be photographed and enables the capability to shoot up to 11 frames per second.

Both Nikon FX and DX-formats provide their own advantages, and Nikon recognizes that both formats are necessary in order to satisfy its diverse customer demands. Based on this recognition, Nikon will strengthen its D-SLR lineup with the addition of the D3 FX-format SLR camera and a broadened assortment of Nikkor interchangeable lenses, while continuing to develop and market high-performance DX-format cameras and lenses.
The Most Intelligent Nikon Ever
The D3 introduces a range of innovative technologies and features that significantly improve the accuracy, control and performance professional photographers can get from their equipment. Nikon’s exclusive Scene Recognition System advances the use of Nikon’s acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before an image is captured. This information is also used to improve the accuracy of auto focus, auto exposure and auto white balance detection functions in the D3. For example, the camera can track moving subjects better in all directions and by identifying them it can also automatically select focus points faster and with greater accuracy. It can also analyze scene highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance.

The D3 incorporates Nikon’s new Multi-CAM 3500FX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon’s new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system.

Nikon’s new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D3 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple D3 cameras.

Taking a cue from the popularity of Nikon’s D-Lighting technology, the D3 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.

The D3’s LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera’s conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.
The Fastest Camera in its Class
The D3 has the fastest reaction times of any camera in its class. Its shutter release time lag is only 37 milliseconds, and its start-up time is approximately 0.12 seconds. It is capable of continuously shooting approximately nine frames per second in full resolution with FX-format, up to 64 consecutive frames in JPEG, Normal compression. For NEF (RAW) files, the D3 can shoot up to 20 or up to 17 consecutive frames depending on whether it is set to 12-bit or 14-bit images. When using a DX-format lens, the camera automatically switches to DX-format mode, adjusting the resolution of the camera to 5.1 megapixels. In the DX-format mode, photographers also have the opportunity to increase the speed at which the camera can take pictures by limiting the auto exposure and going up to 10 frames per second or limiting both auto exposure and auto focus and going up to 11 frames per second.

Refined Ergonomics and Usability

The D3 reflects Nikon’s most streamlined, functional and aesthetically pleasing layout in a digital SLR camera, all designed so photographers can take pictures with less fatigue, greater accuracy and comfort.

The camera’s viewfinder provides virtually 100 percent coverage for accurate framing, while an ultra-high definition, 920,000-dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. The 170-degree wide viewing angle makes composing shots using the LCD screen in LiveView mode easy. The D3 also features a unique Virtual Horizon digital level sensor that indicates the camera’s alignment relative to the true horizon on the rear LCD screen or in the viewfinder.

The D3 also features two CompactFlash™ card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. Images can be displayed directly from the camera to a high-definition monitor using the camera’s HDMI port and an optional cable.
The D3 is designed for professional use in demanding conditions. The exterior of the D3 is crafted of magnesium alloy and the camera’s shutter mechanism is tested to 300,000-cycle releases. The 3.0-inch LCD is strengthened with tempered glass and the D3’s comprehensive array of rubber gaskets and seals protect vulnerable entry points from dust and moisture.
Price and Availability
The D3 will be available from authorized Nikon Professional Dealers beginning in November 2007 for an estimated selling price of $4,999.95**. With the introduction of the D3, Nikon’s current lineup of digital SLR cameras now includes the new D3, D2xs, D300, D200, D80, D40x and D40.

* As of August, 2007; among cameras featuring an imaging sensor similar to the size of 35mm film
** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Imageâ„¢. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiativeâ„¢, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

.

Nikon have announced the new D3, their first full frame DSLR.

• A Nikon-original 12.1-megapixel FX-format (23.9 x 36mm) CMOS sensor, in concert with Nikon’s exclusive Expeed digital image processing technologies, delivers breathtakingly rich image quality and greater handling speed, while also reducing noise to unprecedented levels, even high ISOs.
• Continuous shooting at up to 9 frames-per-second at full FX resolution eliminates the image quality issues that face so many low-light sports shooters.
• The 3.0-inch Super Density 920,000-dot VGA Color Monitor with 170-degree wide-angle viewing makes possible even more critical image review.
• Nikon’s exclusive Scene Recognition System, with an enhanced 1,005-pixel 3D Color Matrix Metering II, provides even more intelligent light metering capabilities, along with smarter white balance detection and faster and more accurate AF performance.
• Nikon’s self-diagnostic shutter system, tested to 300,000 cycles, is a clear indicator of advanced engineering and durable construction.
• 2 LiveView Shooting Modes are just one of the D3’s features that support unmatched versatility.
• Available November 2007

Press Release

EIGHT YEARS AFTER CHANGING PROFESSIONAL PHOTOGRAPHY FOREVER, NIKON DOES IT AGAIN BY INTRODUCING THE D3 DIGITAL SLR

MELVILLE, N.Y. (AUGUST 23, 2007) – Eight years after Nikon’s D1 camera changed professional digital photography forever, Nikon today introduced the D3 – a new digital SLR camera that is poised to once again revolutionize photography for professionals. The 12.1 effective megapixel D3 features Nikon’s new FX-format CMOS sensor, measuring 23.9 x 36mm, which is nearly identical to the size of 35mm film. With the fastest startup time, shortest viewfinder blackout time, and shortest shutter lag of any digital SLR camera as well as the capability to shoot up to nine frames per second at full FX-format resolution, the D3 is the world’s fastest digital SLR camera in its class.*

Designed with sports photographers and photojournalists in mind, the Nikon D3 introduces an astounding list of brand new features and technologies that make it the most sophisticated and advanced Nikon digital SLR to date. In addition to the new FX-format CMOS sensor, the D3 incorporates Nikon’s new EXPEED Image Processing System that is central to the blazing speed and processing power needed for many of the D3’s new features.

Images taken with the D3 reflect exceptional overall quality, broad tonal range and depth, along with extremely low-noise throughout its normal ISO range of 200 to 6400. By setting the camera to its built-in options of Lo-1 or Hi-2, the ISO range of the camera can be expanded to the equivalent of ISO 100 or ISO 25,600 respectively, offering unmatched versatility in practically any shooting situation.

The D3 also features an entirely new 51-point auto focus system with Nikon’s 3D Focus Tracking feature and two new LiveView shooting modes that allow photographers to frame a photograph using the camera’s high-resolution LCD monitor. The D3 uses the world’s first Scene Recognition System to greatly enhance the accuracy of auto focus, auto exposure and auto white balance detection in the camera by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.

“Nikon is proud and excited to once again respond to the needs of professional photographers by introducing the D3. Nikon engineers have successfully combined ultra high-speed shooting capabilities and handling with outstanding low-noise image quality, offering professional photographers an ideal tool for a broad range of shooting disciplines,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Sports, commercial and press photographers are increasingly demanding higher ISO sensitivity, better resolution, wider dynamic range and a familiar depth-of-field in relation to picture angles. With the D3, Nikon is excited to deliver a solution that represents an ideal unification of unsurpassed image quality, high-speed operation and professional durability, without compromise. Nikon fully expects the D3 to positively affect the photographic community in a way that hasn’t been seen since the introduction of the Nikon D1.”
Nikon’s Sensor Formats: FX and DX
Nikon’s digital SLR cameras based on its DX-format sensor have been hugely successful and represent an excellent combination of high image quality, size and value. And while the DX-format has been widely accepted by professional photographers and photo enthusiasts around the world, there is an increasing demand among professionals for a digital SLR camera that features higher ISO sensitivity, wider dynamic range and offers the same relationship between picture angle and depth-of-field that were the hallmarks of the 35mm film format.

Responding to this demand, Nikon has developed the D3 as its first digital SLR camera that features the Nikon FX-format CMOS sensor to meet the real-world requirements of its professional customers. The D3 delivers full resolution 12.1 megapixel images at up to nine frames per second when used with conventional AF-Nikkor lenses. When used with DX Nikkor lenses, the D3 automatically switches to the DX-format mode that uses a cropped portion of the sensor to generate 5.1 megapixel resolution images. While in this mode, the D3 automatically masks the portion of the viewfinder that will not be photographed and enables the capability to shoot up to 11 frames per second.

Both Nikon FX and DX-formats provide their own advantages, and Nikon recognizes that both formats are necessary in order to satisfy its diverse customer demands. Based on this recognition, Nikon will strengthen its D-SLR lineup with the addition of the D3 FX-format SLR camera and a broadened assortment of Nikkor interchangeable lenses, while continuing to develop and market high-performance DX-format cameras and lenses.
The Most Intelligent Nikon Ever
The D3 introduces a range of innovative technologies and features that significantly improve the accuracy, control and performance professional photographers can get from their equipment. Nikon’s exclusive Scene Recognition System advances the use of Nikon’s acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before an image is captured. This information is also used to improve the accuracy of auto focus, auto exposure and auto white balance detection functions in the D3. For example, the camera can track moving subjects better in all directions and by identifying them it can also automatically select focus points faster and with greater accuracy. It can also analyze scene highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance.

The D3 incorporates Nikon’s new Multi-CAM 3500FX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon’s new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system.

Nikon’s new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D3 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple D3 cameras.

Taking a cue from the popularity of Nikon’s D-Lighting technology, the D3 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.

The D3’s LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera’s conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.
The Fastest Camera in its Class
The D3 has the fastest reaction times of any camera in its class. Its shutter release time lag is only 37 milliseconds, and its start-up time is approximately 0.12 seconds. It is capable of continuously shooting approximately nine frames per second in full resolution with FX-format, up to 64 consecutive frames in JPEG, Normal compression. For NEF (RAW) files, the D3 can shoot up to 20 or up to 17 consecutive frames depending on whether it is set to 12-bit or 14-bit images. When using a DX-format lens, the camera automatically switches to DX-format mode, adjusting the resolution of the camera to 5.1 megapixels. In the DX-format mode, photographers also have the opportunity to increase the speed at which the camera can take pictures by limiting the auto exposure and going up to 10 frames per second or limiting both auto exposure and auto focus and going up to 11 frames per second.

Refined Ergonomics and Usability

The D3 reflects Nikon’s most streamlined, functional and aesthetically pleasing layout in a digital SLR camera, all designed so photographers can take pictures with less fatigue, greater accuracy and comfort.

The camera’s viewfinder provides virtually 100 percent coverage for accurate framing, while an ultra-high definition, 920,000-dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. The 170-degree wide viewing angle makes composing shots using the LCD screen in LiveView mode easy. The D3 also features a unique Virtual Horizon digital level sensor that indicates the camera’s alignment relative to the true horizon on the rear LCD screen or in the viewfinder.

The D3 also features two CompactFlash™ card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. Images can be displayed directly from the camera to a high-definition monitor using the camera’s HDMI port and an optional cable.
The D3 is designed for professional use in demanding conditions. The exterior of the D3 is crafted of magnesium alloy and the camera’s shutter mechanism is tested to 300,000-cycle releases. The 3.0-inch LCD is strengthened with tempered glass and the D3’s comprehensive array of rubber gaskets and seals protect vulnerable entry points from dust and moisture.
Price and Availability
The D3 will be available from authorized Nikon Professional Dealers beginning in November 2007 for an estimated selling price of $4,999.95**. With the introduction of the D3, Nikon’s current lineup of digital SLR cameras now includes the new D3, D2xs, D300, D200, D80, D40x and D40.

* As of August, 2007; among cameras featuring an imaging sensor similar to the size of 35mm film
** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Imageâ„¢. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiativeâ„¢, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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Wanderlust, the UK’s leading adventure/travel magazine, is teaming up with Nikon and the South Australian Tourist Commission to present the UK’s longest-running annual travel photography competition. Four winners from the Amateur category will win a trip to South Australia, while the winner of the new Portfolio category receives £5,000 cash.

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Nikon UK Press Release

Nikon teams up with Wanderlust

London | United Kingdom – Nikon is pleased to announce once again that it is teaming up with Wanderlust, the UK’s leading adventure-travel magazine, to find the crème de la crème of travel photography. The August/September issue of Wanderlust marks the 12th anniversary of the UK’s longest-running annual travel photography competition and Nikon is delighted to be involved in such a prestigious competition.

Four lucky winners from the Amateur category will be sent on the trip of a lifetime to South Australia, while the winner of the new Portfolio category receives £5,000 cash – double the cash prize of any similar UK competition!

For the Amateur category individuals are invited to submit up to four images in one or more of the following categories: People, Wildlife, Landscape or Festivals. Each winning image must reflect the overall theme of travel as well as interpreting the category concept in a unique way.

The top photographer (along with a companion) in each of the four Amateur categories will be whisked off to the diverse state of South Australia on a photographic commission, courtesy of the South Australian Tourism Commission and Singapore Airlines. All winners and shortlisted entrants will also have a fantastic opportunity to showcase their photos in Wanderlust, The Independent and at Destinations 2008 – the UK’s top holiday and travel show. Nikon will be awarding a range of cameras as prizes for highly commended and runner-up Amateur entrants including compact, design-led Coolpix products to the latest consumer digital SLR products. There is also Rohan travel gear to be won within this category.

The new Portfolio category is open both to professional photographers and those amateur photographers who think their work can make the grade when judged on professional criteria. This category challenges entrants to put together a set of five eye-catching images, all themed to fit one of the four main categories: People, Wildlife, Landscape or Festivals.

Taking and editing a set of five great pictures with a common theme is a true test of a photographer’s skills. That’s why in 2006 the judges made the bold decision that none of the portfolios in the Professional category had quite enough quality to win outright – so the experts decided not to award the first prize, demonstrating that even good photographers find it difficult to edit their own work.

The top prize of £5,000 will be awarded to the best portfolio of travel images, with a prize of £1,000 plus a Nikon camera going to a lucky runner-up. One highly commended entry will also win a camera, courtesy of competition sponsor Nikon.

For details of rules and how to enter, pick up a copy of the August/September edition of Wanderlust, on sale 19 July. Full terms and conditions can be downloaded from http://www.wanderlust.co.uk/photocomp or can be obtained by sending a stamped addressed envelope to Wanderlust, PO Box 1832, Windsor SL4 1YT. Closing date for entries is 1 December 2007.

Nikon D40x Less than four months after the release of the Nikon D40, Nikon have announced an upgrade in time for PMA. The D40x is mostly the same as the D40 but with three major differences. The pixel count has been upped, from 6.1MP on the D40 to 10.2MP on the D40x. A lower base sensitivity of ISO100 (ISO200 on the D40) and faster continuous shooting at 3 frames per second (2.5fps for the D40). They also claim an improved Image Processing Engine and longer battery life. The key specifications/features are :

• 10 megapixel DX format CCD (1.5x FOV crop)
• Nikon Image processing engine (as D80 / D200)
• 3D Color Matrix Metering II, 420 pixel sensor (as D80 / D50)
• New Multi-CAM530 three area AF sensor
• ISO sensitivity range 100 – 1600 plus HI 1 (3200 equiv.)
• 3.0 fps continuous shooting, unlimited in JPEG
• No status LCD, new LCD monitor based status / settings screens
• Help suggestions on LCD monitor (eg. scene too dark, try using flash)
• Large 2.5″ 230,000 pixel LCD monitor
• Bigger viewfinder view (x0.8 magnification, 95% coverage)
• Short shutter lag and viewfinder blackout
• Support for SDHC (SD cards over 2 GB in capacity)
• In-camera retouching
  • D-Lighting (shadow / highlight enhancement)
  • Red-eye reduction
  • Trimming
  • Monochrome
  • Filter effects
  • Small picture
  • Image overlay
• USB 2.0 with PTP and Mass Storage device support
• Very compact, light body (smaller, lighter than D50)
• Improved menu user interface (as D80 / D200)
• New EN-EL9 Lithium-Ion battery (7.2V, 1000 mAh)

Set for a global launch on March 22nd, the Nikon D40x is priced at $799 with the 18-55mm kit lens.

Nikon AF-S DX VR 55-200 mm lens Along with the D40x announcement, an updated version of the AF-S DX 55-200 mm lens was announced, the AF-S DX VR 55-200 mm F4.0-F5.6G IF-ED. Designed specifically for Nikons DX Format DSLRs (D80,D40, D40x), it features Nikon’s VR (vibration reduction) system for image stabilisation and sports a Silent ave motor for fast, accurate autofocusing. When used on a 1.5 crop body such as the D40x, the 55-200mm lens gives an equivalent field of view of 82.5-300mm.